How to Make People Think You’ve Got Your Marketing Together (Even If You Don’t)
Need small business marketing help? Let’s be honest – most small businesses are winging it when it comes to marketing. You post when you have time. The blog’s been quiet for a while. And your LinkedIn profile doesn’t quite reflect where your business is now. But here’s the thing: you can look polished and put […]
From Print Ads to Pixels: How Marketing Has Changed in 20 Years
Before Digital Took Over: The Hands-On Era of Marketing Twenty years ago, marketing was a different beast. It was all about: Printed brochures Press ads Direct mail campaigns PR and media kits Trade shows and seminars Fax-back forms and reply cards You’d send out 1,000 invitations to a seminar, for example — by post, no […]
What Does a Digital Marketing Person Actually Do?
(…It’s way more than “doing the Facebook”) If you’ve ever wondered what a digital marketing person actually does — you’re not alone. I’ve had more than a few “so… you do the Facebook then?” conversations over the years. And yes, I can do the Facebook. But what I really do is help your business show […]
Why I Started Hats Off Digital Marketing – And Why It’s Different
After more than 20 years in marketing — across both B2B and B2C — I decided it was time to build something of my own. Over the years, I’ve worked in-house and freelance across a wide mix of industries: software, telecoms, eCommerce, packaging, recruitment, FMCG and print. I’ve managed campaigns, written content, organised events, produced […]