What Does a Digital Marketing Person Actually Do?

Digital marketing

(…It’s way more than “doing the Facebook”)

If you’ve ever wondered what a digital marketing person actually does — you’re not alone. I’ve had more than a few “so… you do the Facebook then?” conversations over the years.

And yes, I can do the Facebook. But what I really do is help your business show up, sound sharp and stay visible — without you having to post things at midnight, rewrite the same email for the fifth time or spend hours googling “how to run a decent ad.”

I work with small to medium-sized businesses — whether you’ve got a small marketing team or no team at all — and need someone to take care of the content, the ads, the emails and everything in between. You get me — one person, quick to reply, easy to work with and no big agency fees. I like to think of myself as part of your team — just without the birthday cake obligations.

So… what exactly do I do?

1. I write blogs that sound like you — just a bit clearer

Blogs are a great way to stay current, show your expertise and give people something useful to read when they land on your site. I write them in your voice, make them easy to follow and keep them fresh — no jargon, no filler and no AI-sounding fluff.

2. I keep your socials alive and looking good

No more last-minute “we should post something” panic. I plan, write, and schedule your social media content so it actually works — whether that’s building trust, showing off your work or just reminding people you exist. You stay visible without lifting a finger.

3. Marketing emails that people open, read and click

Email might feel old school, but it still works — if you’re sending the right things, to the right people. I write clear, useful email content that reflects your brand, gets to the point and keeps your audience engaged. Whether it’s a newsletter, a product update or something in between, it’s always done with purpose.

4. Facebook and Google Ads that aren’t a guessing game

If you’ve ever clicked “Boost Post” and hoped for the best — you’re not alone. I run proper ad campaigns with clear goals, targeting, creative and tracking. That means you’re not wasting money or wondering what the results mean. Whether your budget is small or mid-range, I’ll make sure it’s working hard in the right places.

5. I give websites a refresh, not a rebuild

Not every website needs tearing down and starting again. Sometimes it just needs better words, clearer structure and content that doesn’t sound like it was written in 2009. I help you update what’s there, tidy it up and make it work harder.

6. I design stuff that looks like it belongs in 2025, not 2005

Need a social graphic? A website banner? Something that looks clean, modern and actually fits your brand? I’ve got you covered — no design drama and definitely nothing that looks like it was knocked up in five minutes with ClipArt.

So why hire me instead of a big agency?

Simple. I’m fast, I’m flexible and I don’t charge silly prices. You get one experienced person who actually does the work — not a mystery team with three layers of email chains.

I’ll slot in like part of your business, keep things moving and make sure your marketing actually… well, works.

If that sounds like a relief — drop me a message.

PS See What I’ve Been Writing Lately

If you’re wondering what kind of content I create for clients, here’s a recent example. I wrote this blog for Total Self Storage, a self storage company: “Avoid the ‘Do You Really Need That?’ Conversation — Store It Instead”.

It’s light, practical and written to speak directly to their audience — while quietly helping with SEO too. If your business could use content like that, let’s have a chat.