If You Sound Like Everyone Else, You’re Invisible
Let’s not dance around it: Boring copy is costing you business. If your website, your social posts or your brochure sounds like it could belong to anyone in your industry, then congrats — you’ve disappeared. “We’re passionate about delivering innovative solutions that exceed expectations.” Wow. Revolutionary. No one’s ever said that before. The truth? If […]
Blogging: What’s the Point?
You’ve got a blog section on your website. Great. But what’s it actually doing? A lot of businesses set one up because someone told them to — or because their web designer added a “Blog” tab as standard. And then… nothing. Maybe a post or two, and then silence. Sound familiar? Here’s the thing: a […]