Let’s not dance around it:
Boring copy is costing you business.
If your website, your social posts or your brochure sounds like it could belong to anyone in your industry, then congrats — you’ve disappeared.
“We’re passionate about delivering innovative solutions that exceed expectations.”
Wow. Revolutionary. No one’s ever said that before.
The truth? If you’re using the same language as your competitors, you’re not building trust — you’re blending in. You’re wallpaper.
And no one buys from wallpaper.
❌ The usual suspects:
- “We go the extra mile”
- “Client focused, results driven”
- “We pride ourselves on our service”
- “Trusted for over 10 years”
- “Committed to excellence”
They don’t say anything. They don’t sound like you. And they definitely don’t make people want to click, call or be bothered.
✅ So what should you say?
- Say what you actually do
- Say why it matters
- Say it like a real person, not a brochure
- Say it in your voice — the one your customers already like
You don’t need to be loud. You don’t need to be funny. But you do need to be clear. And different. And sound like someone worth listening to.
Because if your words sound like everyone else’s, what’s stopping your customers from going… somewhere else?
Blending in is a strategy — just not a good one.
You don’t need more noise. You need words that sound like you and speak to the people you actually want to work with.
👉 That’s what I’m here for. Let’s say it better — and make people actually take notice.
✏️ Want to see it in action?
Check out this recent blog I wrote for Stok.ly:
👉 Retail ERP for Apparel Stores – Are You Missing These Must-Have Features?
It stood out because it didn’t try to sound impressive — it just was helpful. It cut straight to the point, asked direct questions, called out common problems and gave real answers in plain English. It felt human. It spoke to the right people. And it worked.
That’s what good copy does. It connects. Quickly.