You’ve got a blog section on your website. Great. But what’s it actually doing?
A lot of businesses set one up because someone told them to — or because their web designer added a “Blog” tab as standard. And then… nothing. Maybe a post or two, and then silence. Sound familiar?
Here’s the thing: a blog isn’t just there to make your website look busy. When it’s done properly, it helps in three big ways.
1. It helps with Google
Search engines love websites that stay fresh. If you’re adding blog content regularly, Google sees that your site is active and that can help with rankings.
And if your competitors are blogging and you’re not? You’re giving them a head start.
2. It builds trust
Blogs give you a chance to show what you know — without the hard sell. You can answer common questions, explain how you help or offer useful tips. It shows potential customers you know your stuff and you’re someone they can trust.
3. It gives you something to say
Running out of things to post on social media? Your blog gives you ready made content to share — and it brings people back to your website. Win-win.
You don’t need to write essays. Just short, helpful posts in your tone of voice, aimed at the kind of people you want to work with.
And if that sounds like one more thing you don’t have time for…
👉 That’s what I do. Let’s get your blog working for you.
Need an example?
Here’s a blog I wrote for Reddistores — a simple, useful piece that speaks directly to small business owners:
👉 Self-Storage: A Smart Solution for Small Businesses