If You Sound Like Everyone Else, You’re Invisible
Boring copy is costing you business. If your website, your social posts or your brochure sounds like it could belong to anyone in your industry, then congratulations you’ve disappeared. “We’re passionate about delivering innovative solutions that exceed expectations.” Wow. Revolutionary. No one’s ever said that before. If you’re using the same language as your competitors, […]
Blogging: What’s the Point?
You’ve got a blog but is it actually doing anything? A lot of businesses start a blog because someone said they should or their web designer added one by default, then they post once or twice and leave it. A blog isn’t just there to make your website look busy. When it’s done properly, it […]