The M&S & Tesco “Sandwich” Frenzy – Bestsellers Are Great If Your System Can Keep Up
Every so often, a product dominates the headlines and floods social feeds. Right now, it’s M&S’s Red Diamond Strawberry & Crème “sandwich” and Tesco’s Birthday Cake “sandwich” turning up everywhere. They have been criticised for not being healthy but they’re a clever gimmick and they’re working. Call them what you want, desserts dressed as sandwiches, […]
Why “Just Boosting a Post” Isn’t a Facebook Strategy
Boosting a Facebook post is quick. It’s right there. A blue button under your post. You click it, choose a budget and Facebook promises to show your post to more people. Sounds like an easy but if you’re relying on it to grow your business, it’s not going to deliver much more than surface level […]
Google’s Latest Update. What You Should Know.
What the Google June 2025 Update Means for Your Website Noticed a Drop in Rankings? This Update Could Be the Reason If you’ve seen changes in your search visibility lately, the Google June 2025 Update might be why. It’s not a penalty, it’s Google rewarding helpful, relevant content that’s written for real people, not just for […]
Should You Use AI to Write Content?
AI tools are everywhere right now. They can help when you’re staring at a blank screen with zero inspiration but should you use them to write all your content? Quick answer. Use AI for ideas, but don’t let write the whole thing. The Rise of Robot Writing AI tools, like ChatGPT, are handy for generating […]
How to Make People Think You’ve Got Your Marketing Together (Even If You Don’t)
Need small business marketing help? Most small businesses are doing what they can, while juggling everything else. You post when you have time. The blog’s been quiet for a while. And your LinkedIn profile doesn’t quite reflect where your business is now. But you can look polished and put together without a big team or […]
Want Help Posting? How to Share Access to Your Facebook Business Page
Letting someone else post on your Facebook page doesn’t mean losing control, it means staying visible without doing it all yourself. Social media is great. Until it’s 9pm, you’ve had a long day and you’re sat staring at your phone thinking: “I should really post something…” If that’s you (and let’s be honest, it’s a […]
If You Sound Like Everyone Else, You’re Invisible
Boring copy is costing you business. If your website, your social posts or your brochure sounds like it could belong to anyone in your industry, then congratulations you’ve disappeared. “We’re passionate about delivering innovative solutions that exceed expectations.” Wow. Revolutionary. No one’s ever said that before. If you’re using the same language as your competitors, […]
Blogging: What’s the Point?
You’ve got a blog but is it actually doing anything? A lot of businesses start a blog because someone said they should or their web designer added one by default, then they post once or twice and leave it. A blog isn’t just there to make your website look busy. When it’s done properly, it […]
Your Website Isn’t Finished
You launched your website. It’s live. It looks good and it’s all finished. Not quite. Websites aren’t a ‘one and done’ thing or at least, they shouldn’t be. Because the minute you treat your website like it’s “finished,” it starts falling behind. Your business evolves. Your priorities shift. What you offer and how you talk […]
Nobody Asked for This Post and That’s the Problem
You’ve probably seen a social media post like this:- “Here’s a photo of the team’s lunch from Tuesday!” What does that actually do for your audience? It doesn’t inform, help or interest most people. It’s fine to show personality but every post should give something back. It should be useful, interesting or at least make […]