Why “Just Boosting a Post” Isn’t a Facebook Strategy
Boosting a Facebook post is quick. It’s right there. A blue button under your post. You click it, choose a budget and Facebook promises to show your post to more people. Sounds like an easy but if you’re relying on it to grow your business, it’s not going to deliver much more than surface level […]
Want Help Posting? How to Share Access to Your Facebook Business Page
Letting someone else post on your Facebook page doesn’t mean losing control, it means staying visible without doing it all yourself. Social media is great. Until it’s 9pm, you’ve had a long day and you’re sat staring at your phone thinking: “I should really post something…” If that’s you (and let’s be honest, it’s a […]
Nobody Asked for This Post and That’s the Problem
You’ve probably seen a social media post like this:- “Here’s a photo of the team’s lunch from Tuesday!” What does that actually do for your audience? It doesn’t inform, help or interest most people. It’s fine to show personality but every post should give something back. It should be useful, interesting or at least make […]
Posting on Social Media Is Easy, But Good Marketing Isn’t
Anyone can post on social media. A photo, a caption, maybe a few emojis and some hashtags. Done. It takes two minutes, if that. That’s exactly why so many businesses fall into the trap of thinking they’ve got their marketing covered. But Posting isn’t the same as marketing. Social media can be great for getting […]