You’ve probably seen a social media post like this:
“Here’s a photo of the team’s lunch from Tuesday!”
Cool. But what does that do for your audience?
It’s not that you can’t share personality — it’s that every post should have a point. Something useful. Interesting. Entertaining. Otherwise, it’s just noise.
A lot of businesses fall into the “just post something” trap. Tick the content box, move on. But if you’re not thinking about your audience — what they need, what they’re dealing with, what might actually help them — you’re missing the mark.
Before Publish A Social Media Post, Ask Yourself:
- Does this give someone a reason to stop scrolling?
- Is it useful or relevant?
- Does it sound like something we’d actually say?
If it doesn’t, save it. Or better — get help writing posts that people actually want to see.
👉 Let’s talk about content that works
Or check out this guide from Hootsuite on creating engaging social posts if you’re rethinking your strategy.