AI tools are everywhere right now. They can help when you’re staring at a blank screen with zero inspiration but should you use them to write all your content?
Quick answer. Use AI for ideas, but don’t let write the whole thing.
The Rise of Robot Writing
AI tools, like ChatGPT, are handy for generating blogs, social posts and captions in seconds.
However, you can almost always tell when something’s been written by a robot. It’s too smooth, too polished, too generic. There’s no personality. No edge. Nothing that sounds like you.
And if you can spot it? So can your customers. More importantly so can Google.
Why That’s a Problem
Google wants helpful, original content, not machine written words. If your blog reads like every other AI generated one out there, it affects your SEO and your rankings could drop.
If your customers feel like they’ve read it all before? They just wont read it.
Where’s the Balance?
AI has its place. Use it to:-
- Break writer’s block
- Draft a rough outline
- Spark a few new ideas
However:-
- Rewrite everything in your voice
- Add your own tone, experience and style
- Cut the waffle (AI loves fluff)
- Keep it human and relatable
Your content should sound like you not a bot. That’s what builds trust. That’s what connects. That’s what converts.
So don’t ditch AI. Just don’t let it write the whole thing.
Want to See the Difference?
Here’s a blog I wrote for Total Self Storage. No robot in sight:
👉 No Mushrooms. No Humidity. No Headlines.
It’s got a different angle, feels current and even a bit controversial.
It grabs attention and actually makes a point. The kind of blog people click on, share and remember.
That’s what good content should do.
Keep it Human
We’re not robots and your content shouldn’t sound like one either.
The best blogs feel like a conversation, are interesting to read and informative. So keep it real. Keep it useful. Keep it human.
That means skipping the over the top descriptive language. Ditching the fluff. Avoiding so many words that go on and on and on.
Keep it short. Keep it sharp. Make every word count.
Google Can Tell
Even though AI content isn’t banned, Google’s systems are designed to spot and downrank content that feels generic, automated or unhelpful. If it sounds like a robot wrote it, chances are Google won’t rate it. You can read more about that here:-
👉 Evidence That Google Detects AI Generated Content
Need content that sounds real?
I write blogs, posts and web copy that actually sound like you. Clear, human and worth reading.