Saeso, a digital marketing agency, used Hats Off to provide in depth reporting and analysis for one of their US fitness clients, helping to optimise their paid advertising efforts and improve performance across different stages of the funnel.
Each week, Hats Off tracked the performance of Google and Bing search ads, focusing on capturing high intent users, while also analysing Facebook awareness campaigns designed to reach and engage a broader audience. These insights helped fine tune the entire customer journey – from initial brand awareness to conversion driven search ads.
By breaking down key performance metrics, Hats Off provided clear recommendations on bid optimisations, audience targeting and budget allocation, ensuring ad spend was directed where it delivered the best results. This data driven approach helped improve efficiency, maximise reach and drive stronger engagement across all campaign levels.