Hats Off worked with Stok.ly, a Cloud ERP system that helps businesses manage inventory, orders and warehouses more efficiently. The focus was on driving website traffic and getting their brand in front of the right people, all with the goal of generating leads. This meant creating blogs, LinkedIn articles, social media posts and white papers to showcase their expertise and keep potential customers engaged… all fully optimised for SEO.
Website content was also a key part of the strategy. Hats Off wrote and published new pages, designed supporting images and ensured everything aligned with Stok.ly’s brand and messaging. Regular updates across the website, LinkedIn and Facebook helped Stok.ly stay visible and relevant in the competitive ERP market.
Hats Off also managed LinkedIn Sales Navigator to connect with key prospects and ran targeted LinkedIn and Google Ad campaigns to reach decision makers. Google Analytics was used to track performance, fine tune content and improve ad results.
Email campaigns targeted both prospects and customers with regular updates on Stok.ly’s solutions and benefits.
All creative artwork, for ads, articles and campaigns, was designed to stand out and reinforce their brand identity.
The full strategy helped raise Stok.ly’s profile, attract interest from the right audience and support lead generation efforts.
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