Hats Off provides print industry marketing for BlueCrest UK, across digital marketing, social media, advertising and direct mail.
Work includes Printweek advertising, digital banners, email marketing, LinkedIn content, landing pages and campaign creative, helping BlueCrest reach businesses across the UK print and mail industry.
A major project was Print and Think Outside the Box, a direct mail campaign promoting the Fujifilm Revoria Press PC2120 digital production press and its ability to reproduce colours beyond standard CMYK.
The campaign used an actual box printed on the Fujifilm Revoria PC2120, containing print samples demonstrating Reflex Blue, Orange, Metallic Gold and White, alongside branded Skittles and Sticky Notes. It gave potential customers a physical demonstration of the press and its extended colour capabilities.
Hats Off managed the campaign from concept and creative through to data, print, fulfilment, landing pages and digital promotion, alongside ongoing advertising, LinkedIn and email marketing for BlueCrest UK & Ireland.