The M&S & Tesco “Sandwich” Frenzy – Bestsellers Are Great If Your System Can Keep Up
Every so often, a product dominates the headlines and floods social feeds. Right now, it’s M&S’s Red Diamond Strawberry & Crème “sandwich” and Tesco’s Birthday Cake “sandwich” turning up everywhere. They have been criticised for not being healthy but they’re a clever gimmick and they’re working. Call them what you want, desserts dressed as sandwiches, […]