From Print Ads to Pixels: How Marketing Has Changed in 20 Years
Before Digital Took Over: The Hands On Era of Marketing Twenty years ago, marketing was different. It was all about:- Printed brochures Press ads Direct mail campaigns PR and media kits Trade shows and seminars Fax back forms and reply cards You’d send out 1,000 invitations to a seminar, for example (by post, no less) […]
Posting on Social Media Is Easy, But Good Marketing Isn’t
Anyone can post on social media. A photo, a caption, maybe a few emojis and some hashtags. Done. It takes two minutes, if that. That’s exactly why so many businesses fall into the trap of thinking they’ve got their marketing covered. But Posting isn’t the same as marketing. Social media can be great for getting […]
What Does a Digital Marketing Person Actually Do?
(…It’s a lot more than “doing the Facebook”) If you’ve ever wondered what a digital marketing person actually does you’re not alone. I’ve had more than a few “so… you do the Facebook then?” conversations. And yes, I can do the Facebook. but what I really do is help your business show up, sound sharp […]
Why I Started Hats Off Digital Marketing and Why It’s Different
After more than 20 years in marketing (across both B2B and B2C) I decided it was time to build something of my own. Over the years, I’ve worked in house and freelance across a wide mix of industries: software, telecoms, eCommerce, packaging, recruitment, FMCG and print. I’ve managed campaigns, written content, organised events, produced articles, […]